Fig. 01 · Fail rate · 12 months
80%
Four in five new CPG products die on the shelf inside a year of launch.
LIVE SIGNALFUNCTIONAL CREAMER87▲04
NURiQ
by ORYNEPROBE
Try: tallow · matcha · kava · mushroom · yuzu
Signal → Score → Shelf
F&B intelligence that turns market velocity into shelf-ready bets — the working instrument between R&D, formulation, and the buyer.
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F&B intelligence that does the work with you.
Surface F&B demand six months before scan data catches up. Score any category, pressure-test the formulation against live nutrition and cost, and design products with the confidence of an operator who read the graph six months ago.
47 signal sources Reproducible math Audit trail exports Month to month
LIVE PROBE
LIVE
app.nuriq.aiPROBEtallow snack▌
CATEGORY
TALLOW SNACK
SCORE
87
VELOCITY
+3.4x
WHITESPACE
0.71
DURABILITY
18 mo
MARGIN
42%
CALLGREENLIGHT
Audited · Reproducible
The bet you’re placing
Launch faster. With statistical confidence.
The demand signal that would have warned the operator was visible on the upstream graph six months before the shelf pulled the SKU.
Fig. 02 · Signal → scanner lag
184d
The demand signal shows up in upstream data six months before scanner data catches it.
Fig. 03 · Failed-SKU cost
500K+
Average burn on a shelf pull — plus the opportunity cost of a slot you don't get back.
The capabilities
The full stack. One instrument.
Ingest → Score → Formulate → Cluster. Four layers, one machine. Every handoff auditable, every station reproducible.
01 · INGEST
Ingest
One canonical ontology.
Market signals
1.4MSocial conversation
218kSearch demand
142kMenu intelligence
89kOfficial records
71kTrade press
64kForty-seven sources normalize, dedupe, and land on a single ingredient graph.
8 layers · 1.4M SKUs
02 · SCORE
Score
Deterministic 0–100.
CATEGORY
Tallow snack
87
COMPOSITE
CLEAREDSame category, same math, same defensible number for every operator.
7 weighted axes · reproducible
03 · FORMULATE
Formulate
Live nutrition & cost.
Beef tallow42g
Cassava flour28g
Sea salt2g
Rosemary extract0.5g
Acerola powder0.4g
COGS
$0.61
SYN
84
CAL
172
Every ingredient change ripples through NFP, COGS, and synergy in real time.
NFP · COGS · synergy per ingredient
04 · CLUSTER
Cluster
The brief writes itself.
COGNITIVE
SNACK
PREMIUM
Concepts group by claim, format, and occasion. Working brief for R&D, handoff-ready.
142 active clusters · brief-ready
Try it
The innovation & formulation engine.
One surface for the operator. Type a category, watch it score. Branch the concept into synergy-ranked variants. Ship a formulation against live nutrition and cost, and stress-test the margin before you commit a single dollar.
No swivel-chairing between four tools and three spreadsheets. Every step audited, every handoff traceable, every number reproducible by the next operator down the hall.
01ProbeScore any category, 0–100
02IdeateBranch into synergy-scored variants
03FormulateBuild the recipe — NFP + COGS live
01 · PROBE
Score any category.
Reproducible math · same number every operator
Velocity
82
Whitespace
71
Durability
78
Margin
62
LIVE SIGNAL
MARKET_VEL +340% MoM
SCANNER_LAG -184 days
CATEGORY
Tallow snack
DURABILITY · 18 MO
87
OPPORTUNITY SCORE
The proof
Eight signal layers. 184 days of lead time.
Forty-seven distinct ingestion paths reduced into a single ontology. The lead time you see isn’t a single chart — it’s the compounding of every source upstream of the shelf.
Signal layers
8
categorical
F&B SKUs in corpus
1.4M
indexed
Median lead time
184d
vs scanner data
Synergy pairs
8.2k
scored
LEAD-TIME COMPARISON
18 MONTHS · TALLOW SNACK
NURiQ SIGNALSCANNER DATA
NURiQ surfaced a Greenlight at M5. Scanner data registered the move at M11. Six months of competitor lead time, recovered.
SIGNAL LAYERS
8 CATEGORICAL · 30-DAY VOL
- 1.4MMarket signalsRetail panel + e-commerce velocity
- 218kSocial conversationCreator + community surfaces
- 142kSearch demandIntent + co-occurrence signals
- 89kMenu intelligenceFoodservice + restaurant menus
- 71kOfficial recordsFDA, USDA, regulatory + claims
- 64kTrade pressIndustry pubs + analyst surfaces
- 38kOperator networkAnonymized practitioner panel
- 1.4MCatalog corpusCurated SKU + ingredient ontology
Categorical only · per-source detail under enterprise NDA
FLAVOR SYNERGY · TOP PAIRS
Pairing-strength model · trained on 1.4M F&B SKUs
PAIR
tallow × cassava
92syn
CrispsFryingCrackers
Carnivore-adjacent · DTC
1,247 co-occurrences
PAIR
tallow × rosemary
81syn
SnacksConfitSpread
Mediterranean · Premium
892 co-occurrences
PAIR
lion's mane × cordyceps
96syn
RTD beveragesLattesTinctures
Cognitive · Pre-workout
2,103 co-occurrences
PAIR
lion's mane × cacao
88syn
Hot drinksBitesCold-brew
Functional · AM ritual
1,604 co-occurrences
PAIR
matcha × vanilla bean
79syn
LattesIce creamBakery
Premium RTD · Daypart shift
1,432 co-occurrences
Subscriptions
Four tiers. One conversation.
Every tier is scoped to the operator’s pipeline. See a demo and we’ll size it against your actual innovation velocity.
1 seat
Entry
For
Solo founders + small R&D teams
Running pre-pilot category bets before you commit capital. You need the signal without the swivel-chair.
Includes
- Live category probes
- Opportunity Score on any concept
- Weekly signal brief
the operator’s tier
3 seats
Growth
For
Active innovation pipelines shipping 2–6 SKUs a year
Where the formulation engine and margin sim come alive. The operator's tier — one surface, live math, decisions to defend.
Includes
- Everything in Entry
- Formulation engine + live NFP
- COGS + margin simulator
- Flavor-synergy pairings
8 seats
Scale
For
Cross-functional innovation orgs — R&D, regulatory, supply
Where teams that used to talk past each other start speaking the same language. One shared surface, one audit trail.
Includes
- Everything in Growth
- Full FDA + FTC claims engine
- Supplier intelligence
- Read/write API
25+ seats
Enterprise
For
Full platform across innovation, marketing, and supply
Custom signal ingestion, dedicated engineer, contractual SLAs. Built for organizations where NURiQ is a system of record.
Includes
- Everything in Scale
- Custom signal sources
- SSO + audit log export
- Dedicated customer engineer
Not sure where you fit? See a demo and we’ll walk it through your actual pipeline.
See the bet your competitors are missing.
Thirty minutes on your category. Walk through a live probe, a scored formulation, and the exact place NURiQ would already be helping your team.